I fully admit that the majority of my post rests on heavy use of Adwords Editor. So I would value your input and thoughts in the comments and on twitter: PPCKirk. That being said, I think I have a case for why it’s still worth it to break out match types by ad group… BUT… I also admit that I’m limited by the inner workings of my brain. Would you join me in having civil and continued discussion on this topic? Part of me is terrified to throw my thoughts and analysis out there, but on the other hand I recognize I won’t grow without you smart people picking apart my logic and thought processes. The reason blindspots scare me, is because they are blindspots! Where discussions and debate can be invaluable to us is that they help strip away our blindspots. It was insightful to get some new thinking on this topic to chew through my own reasoning. This chat was revealing to me, because I had always thought separating ad groups by match type was more mainstream than it is. If you pay any attention to PPCChat, you probably saw a good debate going on over there last Tuesday: Ad Group Creation Strategies.ĭebates are healthy because they remind us we don’t have all the answers and that other people have great ways of looking at things.
For a newer article on this topic visit: How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation
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