It’s one of the consumer packaged goods industry’s biggest events, with over 65,000 registered attendees and 3,000 exhibiting companies. If your business is not hitting on all cylinders, reach out We’d love to meet and hear about what’s going right, and see if we can help.This March, our team made the annual trip to Anaheim, California, for the 2023 Natural Products Expo West. Our teams will be on the floor at #Expo East next week.
So we thought it was time to do things more officially.
We’ve enjoyed collaborating over the last several years, and have generated some great wins for client brands along the way. This can lead to missed opportunities, partial answers, and even create critical issues in some cases.īoth Synergy Sales and JPG Resources have found that driving the best performance starts with a focus on this ongoing interconnection between sales and operations, which is why are taking our partnership to a new level. However, it’s easy to get focused on one without considering the impacts to the other. The healthy interplay between sales and operations is the engine that drives performance. If your product is a fit, it’s a gem of a retailer to be in 👍Īnnouncement: Synergy Sales Consulting Group and JPG Resources are partnering to help growth-stage food & beverage brands unlock healthy ways to scale. Note: Publix buyers are nothing short of amazing and they have such great communication, and so well organized at store level. Product market fit is EVERYTHING and better to recognize this ahead of time and making the right decisions on where to go. Moral of the story: if it’s not a fit, it’s not a fit and there is no use in forcing something that isn’t the right product for that retailer and demographic. That disco was the best thing for us so we could focus on retailers where the product organically moves better without having to be on sale all the time and lose money on every bottle. I felt, “If this doesn’t do well in Publix, how will we ever go mainstream?” Now I realize, you don’t have to go mainstream to be successful. I was saddened when we got the call that we were discontinued due to slow movement, after so many store visits, couponing and BOGOs and being constantly on sale. It was exhausting, 12-14 hour days literally going to stores when they opened and racing to make it to the last store before they closed.Īfter a couple months, the buyer expressed concerns of slow movement and price point, so we went on promotion more aggressively, we even did BOGOs once a month which costed tens of thousands of dollars.Īfter this, we even considered dropping the price to be competitive with other juices and smoothies in the set at a lower price, just to stay on shelf, we eventually decided against it. We met with managers, put on coupons, filled voids, you name it. Me and my wife flew out twice (yes, even during this high risk COVID time) and hit over 200 stores across Florida in 2 weeks. It was launched in the heat of the pandemic in August 2020. We launched in 550 Publix stores in Florida with our Top 2 Smoothie SKUs after performing well in Greenwise. This is a story of how we did not perform well in Publix and got discontinued.
This is not a “We Launched in a New Retailer!!” Post.
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